Today I listened to a CD from Goforno -- Andrea and Richard are proposing that we shift our mindset and find the word "no" empowering if we are going to succeed in sales. Richard tells a story that will literally change your perspective on "no." Highly recommend you check out their website and ponder their concepts.
When a prospect tells you "no" -- what do you make "no" mean? Does it mean "not now?" Do you make it mean that you are in someway unworthy and that your product is worthless. Then you spiral down into self-doubt?
You have the power to shift your mindset!